Overview
Apokosmo Creations is a small bussiness based in Athens, Greece, founded by Eva Samara. Eva creates beautiful hand-painted ancient Greek statues and organizes unique workshops where people can paint their own statues.
My role:
UX Design, Graphic Design, UX Writing, Website Development
Duration:
2 months
Tools:
Figma, WordPress
Approach
The project focused on addressing several key challenges with Apokosmo's website. Initially, the site was burdened with a lot of text that made it hard for users to find essential information easily. Additionally, certain buttons and interactive features were not functioning correctly, which detracted from the overall user experience. Furthermore, the absence of a dedicated workshop page meant that users had difficulty learning about and registering for these experiences.
Addressing the challenges above, this project focused on modernizing the website while ensuring seamless integration of the new workshop section, providing an improved user experience and showcasing her expanding services.
Goals of the project
Update the website’s design to reflect a modern and professional aesthetic.
Upgrade the existing website to provide a more intuitive and user-friendly interface.
The Journey
Development Phase
Building the website based on the approved design.
Ensuring functionality and responsiveness.
Testing and quality assurance.
Launch of the website.
Project Reflections
Challenges
Reducing the amount of text while preserving the message of the brand.
Balancing multiple roles including UX design, graphic design, and content creation.
Working with a new tool (WordPress) to build the website.
Achievements
Enhanced the user experience with better navigation and engaging UX writing.
Successfully redesigned and built a new website that reflect's the brand's personality.
Received positive feedback from Eva and the Apokosmo team on the new website design.
Lessons learnt
The importance of considering all aspects of design and user experience holistically.
Learning to collaborate closely with clients, understanding their needs, and incorporating their feedback effectively.
Understanding that a project is never truly finished and always has room for optimization and improvement.